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Most mass-market shampoos lean on harsh sulfates to create that "squeaky clean" feeling, which strips the natural oils your scalp works hard to produce. Your scalp then overcompensates, you get greasy faster, and you wash more often. Ours cleans with a gentler surfactant system, so hair comes out genuinely clean without being stripped soft, but not weighed down. Most people notice their hair staying fresh a day longer within the first couple of weeks.

Yes. Sulfate-free doesn't have to mean a sad, watery wash. Ours foams up rich and full you'll just need slightly less than you're used to, since there's no filler bulking it out. A coin-sized amount covers most hair lengths. Work it into wet roots first, then let the lather carry down through the ends.

From the first wash you'll feel less residue and less tightness. The bigger change comes over the following two to three weeks, especially if you're coming off silicone-heavy products your hair sheds that accumulated coating and your scalp rebalances its oil production. That transition can feel slightly odd around week one. Push through it. Week four is where people become believers.

It's built to work across fine, thick, wavy, curly, coily, and colour-treated hair, because it's addressing scalp health rather than just coating the strand. Fine hair does best keeping conditioner to the mid-lengths and ends only. Thicker or curlier textures can be generous with it. It's colour-safe and won't strip a gloss or treatment prematurely.

No. It's a clean, warm scent that rinses down to something subtle rather than clinging to you all day no artificial fruit-punch sweetness, and nothing that will argue with your cologne or perfume. If you're sensitive to fragrance, it's light enough that most people find it comfortable.

We offer a satisfaction guarantee. Give it a real trial a few weeks, not a few washes and if you're not happy with it, get in touch and we'll give you your money back. Simple as that.